How to Make a Weekend Stressful

Starting Friday evening at 8pm our crew at Industrial Brand Creative had exactly 48 hours to concept, write, shoot, edit and deliver a 30 second commercial public service announcement (PSA) for Room to Read as part of The Great Canadian Commercial Contest. Needless to say, we didn't get any sleep until Saturday morning. Fourty four teams competed, each producing a PSA for one of five different not-for-profits. It was quite the experience, and in the end our commercial turned out great, but it sure led to a long, stressful weekend. You'd never guess it was shot right here in the lower mainland!